Viewpoint assesses the current competitive landscape for channel programs in each product segment and market arena to understand minimum stakes requirements for entry and to position the vendors in each segment based on their competitive advantages and disadvantages with the channel.

How vendors can achieve maximum value out of distribution relationships beyond just pick, pack and ship. In the current environment, distributors are finding numerous ways to enhance their value to their vendor suppliers and vendors must find the best ways of leveraging that value to run the most cost-effective channel program.

Viewpoint designs and conducts executive interviews with key decision makers at prospective or current channel partners to assess a client’s value proposition, service engagement model.

How do Channel Partners employ various types of channel partnerships and alliances most effectively by product category or portfolio?

How vendor incentives and rewards compare with industry standards and how reward programs impact channel behavior.