You can’t try and sell it to the guy whose job you are taking if he buys it. You need to sell two levels up to CFOs that are trying to reduce costs. It’s not a natural sale for a lot of VAR reps out there.
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In the current competitive environment, constant vigilance, flexibility, and agility in moving with the partner community’s evolution is just the price of admission.
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AHEAD OF THE GAME.
Viewpoint helps clients make important decisions regarding their channel partner and vendor relationships, programs and implementation plans by conducting targeted research and delivering pointed analysis of the resulting data.
Anticipating the next move, reading the warning signs, anticipating the trends and initiating leadership position in the market is the key to retaining and growing channel revenues.
Viewpoint provides timely, actionable research to the IT vendor and channel partner community. By providing targeted data and analysis, our clients can make grounded-in-reality strategy and implementation decisions on channel programs, policies, training and certification, incentives, use of distributors, and direct marketers, service engagement models and programs, and more.
