Who We Are

Viewpoint Research helps our clients make strong decisions about engaging with their most important route to market: Partners including resellers, distributors, Service Providers, systems integrators and the hybrid partners that sell both on and off premise solutions with value added services. We provide data, analysis, and actionable recommendations for our clients to succeed with channel programs, channel-ready products and services as well as engagement and coverage models, policies and operational models. We are a small company that gets big results for our clients by listening, going the extra mile and by combining real data with insights honed over decades of experience.

 

DOROTHY ROSENTHAL

DOROTHY ROSENTHAL

Vice President

Dorothy Rosenthal is a Viewpoint Research Vice President with more than 20 years of experience in channels. She has a specialty in vendor strategies, programs and implementation. Prior to joining Viewpoint, Ms. Rosenthal served as Director of Channels Consulting at IDC. During her 15 years at IDC, she also spent 11 years as Director of Channels Research. She maintains extensive contacts at all primary distributors and across a variety of channel partner types. Dorothy loves dogs and bacon on her pizza. But not in that order.

CYNDI PRIVETT

CYNDI PRIVETT

Vice President of Research

Cynthia Privett, Viewpoint Research’s vice president of research, co-founded Viewpoint in 1992. Throughout her career, Ms. Privett has conducted hundreds of channel partner and customer studies and has audited the channel programs of more than 200 vendors. Prior to Viewpoint, Ms. Privett was director of channel research for InfoCorp, a market research firm later acquired by Gartner Group. Cyndi is a devout baseball fan but feels the word “fanatic” is pejorative.